Advanced Bionutritionals

Advanced Bionutritionals is a cutting edge line of nutraceuticals. They work closely with their suppliers and their manufacturers to ensure that customer supplements are made with fresh, quality ingredients following good manufacturing practice guidelines. Their highly qualified team is always researching new and better ingredients to ensure safe, effective health solutions.

ROLE: Head Designer

TOOLS: Figma, Adobe XD, Photoshop, Illustrator, InDesign, Premiere Pro, After Effects, JIRA, HTML5, CSS3

I managed the full product lifecycle for 50+ product lines, from rebranding and concept development through design, print production, and digital execution. Working with marketing, stakeholders, and vendors, I developed brand identities and packaging, then created high-resolution renders and digital assets for e-commerce, social media, product listings, and A+ content for Amazon and Walmart.

Web Design

I managed the end-to-end funnel user flow, from lead generation through responsive web and mobile experiences, emails, landing pages, assessments, microsites, eCommerce, and final checkout. Using insights from previous campaigns and heatmap data, I identified user drop-off points and designed an optimized experience that improved the lead-generation conversion rate by 87%.